Gatsby Illustrates the 7 deadly sins Essay Example | Topics and Well Written Essays - 1750 words

Gatsby Illustrates the 7 deadly sins - Essay Example Old fears about the war were wearing off, and a materialistic new modernism was emerging, where money and social success were the key components of the so-called â€Å"American Dream†. The book’s narrator, Nick Carraway, who is perhaps the most virtuous of all the characters in the book, reveals his fascination with money at the start of the book when he thinks to himself: â€Å"I bought a dozen volumes on banking and credit and investment securities, and they stood on my shelf in red and gold like new money from the mint, promising to unfold shining secrets† (Fitzgerald, 1990, p. 10) At this point money is presented as something shining and good, full of promise for those who work to obtain it. The character Gatsby is presented also at first as a person to be admired, somewhat mysterious, but nevertheless an example that country boy Nick is keen to follow. In fact, however, Gatsby and his world lead Nick into contact with all seven of the deadly sins, and this p aper traces the journey down that slippery slope in the narrative of the novel. The seven deadly sins in the Christian tradition are named as pride, envy, wrath, sloth, avarice, gluttony and lust. In The Great Gatsby there is evidence of a great deal of pride in the way that Nick and his friends behave on a daily basis. In the character of Tom Buchanan the reader can see what this does to a person’s character: Tom is larger than life, very loud and overbearing, and lacking in any true kindness or concern for others. He is utterly selfish, and treats his wife Daisy with arrogance and insensitivity. Nick is not as bad as this but his whole circle of friends clearly move around the upper levels of New York Society, thinking themselves far superior to ordinary people. Gatsby himself is so proud of his wealth and position that he hides the fact that he was born of a poor family in North Dakota, and even changes his name from â€Å"Gatz† to â€Å"Gatsby.† They all dri ve expensive cars, and wear fashionable clothing to all the social events that they attend. Appearance is everything, and this is what attracts Nick at first to the glamorous Jay Gatsby. Nick is himself a wealthy man, and he thinks he has better taste than Gatsby, who is a very showy person, even to the point of being rather vulgar in terms of the way he dresses and the way his house is decorated. Nick envies Gatsby, however, because Gatsby possesses a certain allure and social cachet that Nick cannot hope to share. This persona that Gatsby presents is, however, entirely false. It comes from the young James Gatz’s envy of the rich and beautiful elites that he imagined himself destined to belong to: â€Å"The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God†¦Ã¢â‚¬  (Fitzgerald, 1990, p. 63). This inflated opinion of himself leads Gatsby to envy those who have been born into wealth. So it is that Nick envies Gatsby, and at the same time Gatsby envies Nick and his friends. Instead of being content with what and who they are, each wants what the other has. Wrath is an old fashioned word for anger, and it is seen in the novel particularly in the character of Tom Buchanan. When Gatsby puts on his Oxford airs and graces, Tom is angry and mocks Gatsby: â€Å"Oxford, New Mexico†

Brand Positioning Essay Example | Topics and Well Written Essays - 1750 words

Brand Positioning - Essay Example The Asian chocolate market is the driving sale and likely to hold about 20% of the market share of the global chocolate market in 2016 and sales of chocolate in the Asian market is likely to boost up share from $15billion to $19.7billion in 2016. US leads the chocolate market with a market share of 86.3% in North America, Japan has a market share of 39.7%, Europe with a market share of 16.4% and Germany accounts for 15.9% (Markets and Markets,† Markets and Markets: Global Chocolate Market worth $ 98.3 billion by 2016†). Five major brands chosen for the project in the chocolate industry includes Cadbury/Kraft, Mars, Nestle, Ferrero and Hershey. Cadbury/Kraft food generated total sales of $19,965 in 2011 and accounts for 15% of the market share in global chocolate industry; Mars generates sales of $16,200 and has a market share of 15% in 2011; Nestle sales stood at $12,808 with a marker share of 13%; Ferrero Group accounted for $9612 and market share of 7% and finally Hersh ey foods generated sales of $6112 with market share of 7% (ICCO, â€Å"The Chocolate Industry†). Selection of characteristics Brand positioning is based on certain characteristic depending on the product or the brands. The product chosen is chocolate and therefore four major characteristics of the product chosen are quality, taste, price and image of the brand. Quality forms an integral part and chocolate and quality goes hand in hand. In the chocolate industry ingredients like cocoa, cocoa butter, sugar, fats, flavorings and emulsifier plays an essential role in the quality of the product. Quality of chocolate is dependent on the quality of raw materials (Chocolate Source, â€Å"What Makes a Good Quality Chocolate?†). Taste is another important factor in the positioning of the brand. Consumers tend to consume chocolate for taste. Dark chocolates are consumed only for its taste and all the brands take effective measure in order to produce and manufacture chocolates wit h good taste. Price although is not that important when it comes to brand and brand name but cannot be ruled out completely. The top chocolate brands prices their products almost at par which implies stiff competition in the chocolate industry. Therefore the four characteristic will help to determine the positioning of each of the brands in the chocolate industry. Group selection justification In order to analyze the positioning of the chocolate brands two set of groups are taken into considerations, the female consumers and the male consumers. The sample size of male and female consumers taken into consideration is above the age group of 18 years. The female consumers group usually loves chocolates and loves to consumer variety of chocolates. The other set which are the male group will help to determine the reason behind the consumption of chocolate and the most preferred brand by the consumers. The female group of consumers will help to provide feedback regarding innovation, packa ging, taste and other added feature required by a brand. Both the groups play an essential role in developing the brand name and image of the product and are core of any product. The males are taken into consideration to overrule the existing believe that chocolates are consumed and loved by females to a very high extend. The male segment of the society also prefers chocolate and to determine